Managed the strategy and execution for AVELLE’s Instagram. Created and curated a feed to attract the right audience and align with the brand story.

• Strategy Development:

  • Developed a custom strategy tailored to the brand’s goals and vision.

  • Conducted audience analysis and implemented content strategy.

• Content Management:

  • Identified influencer/UGC opportunities and provided a trend report.

  • Managed all content planning and scheduling.

  • Produced weekly content, including feed posts, reels, and stories.

  • Wrote captions for all posts and handled community management.

• Analytics & Reporting:

  • Compiled a Monthly Insights Report.