Razavi Collection
Managing the strategy and execution of Razavi Collection’s Instagram account. Creating and curating a feed to attract the right audience and speak to their brand story.
Audit & Profile Refresh:
Conducted a complete audit and profile refresh for enhanced discoverability.
Archived all irrelevant and stale content across Instagram and TikTok.
Updated the Instagram Highlights to align them with the brand.
Custom Strategy Development:
Created a strategy tailored to the brand’s goals and vision.
Established Content Pillars for a more aesthetic, clean, and elevated feed.
Gained insights into the audience’s preferences and behaviors.
Content Management:
Handled planning, scheduling, and weely content production.
Wrote captions and managed community interactions.
Reporting & Insights:
Delivered a Monthly Insights Report.