Managing the strategy and execution of Razavi Collection’s Instagram account. Creating and curating a feed to attract the right audience and speak to their brand story.

• Audit & Profile Refresh:

  • Conducted a complete audit and profile refresh for enhanced discoverability.

  • Archived all irrelevant and stale content across Instagram and TikTok.

  • Updated the Instagram Highlights to align them with the brand.

• Custom Strategy Development:

  • Created a strategy tailored to the brand’s goals and vision.

  • Established Content Pillars for a more aesthetic, clean, and elevated feed.

  • Gained insights into the audience’s preferences and behaviors.

• Content Management:

  • Handled planning, scheduling, and weely content production.

  • Wrote captions and managed community interactions.

• Reporting & Insights:

  • Delivered a Monthly Insights Report.